As a business owner you’ll likely want to accomplish specific business goals, like relationship building, marketing and sales. DDC says, you're not building a website, you're creating your on-line business maketing hub. Keeping an attitude similar to old world shop owners is still the rock of good business in spite of changing technology. That attitude remains to be about business relationships – consistently communicating with your village and merchants. Building your business traditions, telling your business stories – these are the values customers love to believe in.