YOUR WEBSITE IS NOT YOUR MARKETING In today's saturated digital marketplace, authenticity has become the currency that separates thriving businesses from forgettable ones. Customers are overwhelmed by countless options and generic marketing messages, making them naturally gravitate toward brands that offer something genuinely human to connect with. When you share the story of your company's founding—the late nights, the first breakthrough, the moment you knew you were onto something special—you're not just providing background information, you're inviting customers into a narrative they can emotionally invest in. These founding stories, coupled with the unique traditions your company has developed over time, create a sense of heritage and purpose that transforms a simple transaction into a relationship built on shared values and mutual respect. THE PERSONAL STORY behind your business serves as the beating heart that brings your brand to life in ways that product specifications and competitive pricing simply cannot match. When customers understand the "why" behind your company's existence, they become more than buyers—they become advocates who feel personally connected to your mission and success. This emotional investment is what drives customer loyalty, word-of-mouth referrals, and the kind of brand evangelism that no advertising budget can purchase. In an era where consumers have endless choices at their fingertips, your authentic story becomes your competitive advantage, proving that in the digital age, the most powerful marketing tool isn't technology or algorithms—it's the very human desire to be part of something meaningful and real.
FIZZY LIFTING DRINKS – Christmas engages the world in a rousing conspiracy of joy and hope. Growing up with parents who traditionally hosted an after-midnight-mass party, the adult drinks of the time (high-balls) were a fascination for us older kids, to sneak a glass or two during the late hours. Now, with newer forms of liquid offerings, it continues to be a happy tradition celebrating Christmas Eve with family and friends.
REVOLUTIONARY EGGNOG – Being a Virginia resident for most of my adult life, I conjure-up a large cauldron of Revolutionary Eggnog each year, observing this festive colonial Christmas tradition. I have a 40 quart stainless steel stock-pot solely for this annual, spirited custom. 4 cups of Woodford Reserve Kentucky Bourbon and 4 cups of Courvoisier VSOP Cognac, are blended pleasingly into the mixture of separated jumbo pasture-raised eggs, whipped heavy cream, milk, sugar, nutmeg and the other ingredients. The merry reward brings many deep dark secrets shared in the most intimate settings.
SOME EGNOG HISTORY – Crossing the Atlantic to our old English colonies during the 18th century, the popular drink, ‘egg-and-grog’ was made by the colonists with tax-free Caribbean rum to evade the King’s heavy War, Americans turned to domestic whiskey and Kentucky bourbon for their winter Eggnog.